Superpowers, Gadgets & Villains

News, articles and musings written by Startup Heroes.

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Identify Your Sitemap in Robots.txt

Don't leave sitemap discovery down to chance. You can specify the location of your sitemap file in your `robots.txt` and help search engine crawlers to find it with ease.

Is It Best to Compress Your Sitemap?

When serving up a sitemap you may choose whether or not to compress the file using gzip. Website owners often ask whether there is an SEO advantage to be gained in doing so. We aim to answer that question.

Why I Founded Startup Heroes

Startup Heroes was founded in 2017 by Matt Oakley, an experienced software developer and entrepreneur. We work with startups as consultants, developers and marketers to help them succeed in the digital age.

What is an XML Sitemap?

Creating an XML Sitemap is one of the first steps in optimising a website for search engines. These documents can appear confusing and we aim to help you understand what a sitemap is and how to create one for your website.

Should You Outsource Your MVP?

There's been hot debate online about whether startups should outsources building their MVP or hire an in-house development team. We'll attempt to discuss the matter with real world examples to help you come to the right decision for your business.